SMM/SMO

Social media optimization (SMO) and social media marketing (SMM) are approaches to managing and growing an organization's message and online presence using social media networks. While SMO refers to changes you make on your website to make it optimize for social media accounts, SMM is the activity that takes place outside the website itself (outside of the actual website.

People nowadays are extremely active on social media channels, which is why many businesses in various niches consider social media channels significant to improve their brand visibility. One can maximize chances of improving your website's visibility by combining blog posting, forum posting, and other backlinks-earning techniques with social media management and optimization.

With social media marketing(SMM), you encourage people to share your content without having to do any work on your part. Moreover, SMM is a step ahead of SMO. After optimizing your website, you need to share and publicize it on various social media channels to get the word out about your brand, product, and services. Through viral marketing, content and other messages are produced and shared via the social web in a more active manner. A few examples are advertisements , posting of images, and videos describing your products and services on social media like Facebook , Instagram and other social sites.